Why Control Over Distribution Is Becoming Essential
The La le Pop House Journal Distribution used to be a barrier. Now it’s an advantage—if you control it. Access Isn’t the Issue Today, anyone can upload music. The challenge isn’t getting content out—it’s ensuring that it reaches the right people, consistently. The Risk of Dependency When distribution is controlled by external platforms, creators are subject to changing rules, shifting visibility, and unpredictable reach. That instability limits growth. Building Stability Owning your distribution—through platforms, communities, or direct channels—creates consistency. It […]