The Importance of Owning Your Audience
The La le Pop House Journal For years, creators were told to build their audience on social media. Post consistently. Grow followers. Chase engagement. Adapt to the latest algorithm. While these platforms have created incredible opportunities, they have also revealed an uncomfortable truth: an audience that exists entirely on someone else’s platform is not truly yours. The platform owns the relationship. You are simply renting access to it. The Risk of Platform Dependency Every creator eventually encounters it. An algorithm […]