Why Consistency Outperforms Virality in Music
The La le Pop House Journal Virality is unpredictable. Consistency isn’t. And over time, consistency wins. The Problem With Chasing Moments Viral moments create spikes of attention, but they don’t always create stability. They come quickly, peak quickly, and disappear just as fast. For artists and platforms, that kind of growth is difficult to sustain. What Consistency Builds Consistency operates differently. It creates familiarity. It builds recognition. It allows people to develop a relationship with what you’re putting out. That […]